Dott. Giuseppe Quarto
Synopsis
The customer
Dottore Giuseppe Quarto
The project
Facebook: publishing and advertising strategy Urocenter Napoli – Dr Quarto
In short
- definition of a new visual identity
- definition of an editorial plan for Facebook
- definition of advertising strategies aimed at acquiring new patients
- definition of a Messenger Bot to manage the flow of messages and reservations
- definition of video interviews
The project
The implementation of a social strategy and the creation of advertising campaigns are aimed at acquiring new patients as well as consolidating the doctor’s social presence and professional authority.
Infocube has developed an editorial strategy that emphasizes illustrated creativity and an expert, but «friendly» tone of voice tone of voice with patients, without underplaying contents and images. The organs and related pathologies are “personalised,” allowing for the treatment of sensitive issues and the open discussion of often “occult” problems such as erectile dysfunction and prostate cancer.
As part of the editorial strategy, Infocube has created a series of video interviews, “The Doctor’s advice”, in which Giuseppe Quarto offers informative pills on pathologies.
Infocube has developed a Bot for Facebook Messenger, to satisfy the customer’s request to facilitate and organize their work and book visits.
The customer
Doctor Giuseppe Quarto is a specialized doctor in Urology and Andrology. He visits patients in the offices of Naples, San Giuseppe Vesuviano and Torre del Greco (NA) and he is a surgeon at the National Cancer Institute “Fondazione Pascale” in Naples.
