Morelli Tessuti
Synopsis
The customer
Morelli Tessuti
The project
Restyling of the multisite www.fratellimorelli.com and definition of an editorial strategy for social networks.
In short
- transferring the old site to the WordPress platform
- development of a multisite in Italian and English
- analysis of social networks and related users
- editorial plan and marketing plan for social media
The project
Infocube designed the graphic, information, and technological interface for the new Morelli Tessuti website. The restyling of the old company website has allowed the definition of a more user-friendly navigation and the declination for all devices. The new www.fratellimorelli.com is a multisite, currently available in Italian and English.
Together with the new and more modern graphic design, Infocube structured an editorial and strategic plan for social networks; the first intervention was the definition of a new Google Business card, followed by a review of the graphic layout for Facebook and Instagram.
The customer
Morelli Tessuti is a company specialized in the creation of textile projects. Founded in 1948, the company is located in the Polo della Qualità in Marcianise (CE) and has its production site in Como. It is distinguished by the production of 100% Made in Italy textiles for leather goods, footwear and clothing.
