Yara
The customer
Growing… On the Web
Yara was founded in 2004 and is the leading company in the fertilizer sector. Yara Italia is the Italian subsidiary, with two production sites and a sales volume of more than one million ton.
The demand
From Offline to Online: Equalizing Reputation
Establishing a social media presence that was aligned with the high offline reputation. Through a precise editorial strategy and advertising campaigns, the aim is to consolidate the image of Yara Italia on the web.
The solution
“On the Field”
Infocube aims to improve Yara’s brand reputation, by creating informative content for potential consumers, using a professional but simple approach,, and creating value for the user..
The increase in coverage, credibility and reputation through social networks also aims to increase the sales rate.
The project
What We Have Done
Video content where agronomists explain how to use Yara products.
Lead generation through the creation of nutrition programs for different crops
Lead nurturing through messaging tools (Chatbot on Messenger and WhatsApp Business)
Editorial plan and illustrations
