Albero

Synopsis

The customer
Albero

The project
Albero’s e-commerce platform
Marketing and business consulting

In short

  • Product launch and sales strategy
  • E-commerce website with WooCommerce

The project

Infocube structured a complex analysis exercise to assist the start-up in developing a commercial strategy.

The support work resulted in the creation of the e-commerce platform and the tools required for the launch of Dirac Nanotechnology’s first product, Albero Air, a 3-in-1 indoor air purifier.

A study that sheds light on a rapidly evolving market gap, that of air purifiers, by leveraging the added values of the product:

  1. the total elimination of contaminating agents rather than their “collection” as is the case with comparable items,
  2. the management of nanofilters, which does not require continuous replacement,
  3. the iconic design and the lamp function, which make Albero Air a functional, beautiful and completely innovative air purifier on the market.

 

The customer

Albero is an innovative project developed by a group of young Italian researchers concerned with people’s health and the environment. The start-up founded, Dirac Nanotechnology, was established with the desire to bring nanotechnologies closer to real-world applications, with the aim of improving people’s quality of life.

The launch product, Albero Air, is a 3 in 1 air purifier: in addition to its action, that completely eliminates pollutants (and does not retain them, like other air purifiers), it is a lamp with an attractive design and an air quality monitor.
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